A simple idea.
Squared.

A compelling and dynamic rebrand for Capita Education Software Solutions and its go-to-market brands that covered.

• State Schools

• Independant and International Schools

• Further Education

• Higher Education

The simplest of shapes was used to create a branding system that connected all of the existing brands, while still allowing each brand to ‘flex’ when it needed to talk to its specific market.

What we did.

Brand Audit
Brand Architecture
Ideation
Brand Positioning
Tone of Voice
Visual library
Copywriting
Brand world
Brand Book
Brand Guidelines
Art Direction
Design & Artwork
Online & Offline Campaigns