Gameplay Alliance.

Brand and campaign work for a new gameplay alliance between Intel, Greenman Gaming and Overwolf. Those joining the alliance are able to put their gaming experience on steroids, with a greater choice of games, enhanced machine performance and unique game expansion opportunities.

We developed a strategic approach for the the ‘Gameplay Alliance’- beyond just a look and feel. We created a unifying brand and campaign that emotionally connected the gaming companies and the gaming community, recognising and articulating an undeniable human truth - their unapologetic love for games and gaming. Its energy. Its intensity.

What we did.

Creative Strategy
Ideation
Brand Positioning
Tone of Voice
Copywriting
Brand World
Art Direction
Design & Artwork
Online & Offline Campaigns