Turning the brand volume up.
We developed a creative strategy to help Green man Gaming elevate their brand. Historically they had just been seen as a game reseller- we moved them from content to brand by leveraging the equity from the games they sold. We realigned the brand and went to market with a unique voice, attitude and insight that resonated with their target market, gamers.
What we did.
Brand Audit
Creative Strategy
Ideation
Brand Positioning
Tone of Voice
Visual Library
Copywriting
Brand World
Brand Book
Brand Guidelines
Art Direction
Design & Artwork
Online & Offline Campaigns
Internal Launch
Living the brand.
From the inside, out.
Engaging the employees so they not only understand the vision but wanted to be a part of it and deliver it. Not just a set of principles to follow, a practical code to believe in, to work to. A code that DEFINES THEM AND UNITES THEM.
A mindset.
Not a brand book.
