Our challenge was to target and engage 5,000 employees.
We responded with a powerful and compelling story connecting life, health, Capita Healthcare and their individual contribution.
Our idea was to dramatise the ultimate subject matter.
Life.
And people living it.
A bold idea that created a sense of pride, belonging and importance.
It united and connected through a narrative arc built on human emotions.
No corporate wallpaper.
To achieve the engagement Capita Healthcare required, our strategy was to create a video that wouldn’t be viewed as just another piece of corporate wallpaper. We wanted it to be provocative but also to carry a serious message- all of the 5,000 Capita Healthcare employees (regardless of their role) helped millions of people stay healthy and ‘live a better life.’
Centred around authentic human emotions (the good, the bad and the ugly) we take the viewer on a journey from the mundane to the memorable before connecting them with the overall message. Everyday we help over 320 million people live life. Better.
What we did
Creative Strategy
Ideation
Positioning
Script Writing
Creative Direction
Art Direction
Footage Selection
Voiceover Artist
Sound & Audio Design
Video Production
A vision from 30,000ft. Capita Healthcare supports